2016 Cadillac CTS-V Formally Introduced To Audi, Mercedes, BMW

The 2016 Cadillac CTS-V made a big splash on its home turf when it was unveiled in January at the North American International Auto Show, but with aspirations of taking on Europe’s finest and most-powerful sedans, a debut at the Geneva Motor Show may be even more important. But before they unveiled it under the bright Geneva lights, Cadillac’s European team took its new performance sedan on a little sight-seeing tour through Germany.


At each stop, the CTS-V is sitting pretty in front of its rivals’ homes, including the headquarters of BMW’s M division in Munich (next to an M3), the Audi quattro headquarters in Neckarsulm (with an R8 Spyder sitting in the window) and the Mercedes-AMG headquarters in Affalterbach (which has an image of the new AMG GT plastered on the side of it). In a friendly display of rivalry, Cadillac Europe posted all of the images to its Twitter feed.

While this little social media stunt was good fun, the true test comes later this year when the CTS-V hits European roads, going head-to-head against the Audi RS6, BMW M5 and Mercedes-Benz E63 AMG.